The influence of social media on Websites?
Social media optimization plays an important role in the success of a Website. Specially, now social signals impact SEO of your blog, Social media marketing and optimization of your blog or Website has become equally important. Especially for an E-commerce site, Social media optimization is very important, as now people use social recommendation for buying products online. Moreover, being on Social media will help you to create a brand of your own.
What do you mean by social media optimization?
Coming back to SMO is the strategy to promote your product, build a brand on various social channels. That includes video sites like YouTube, Social networking sites like Facebook, Twitter, Social bookmarking sites like Stumble Upon, Reddit and many more. After Google Panda and penguin updates, to build the trust factor and authority of your Website, your social media influence will play a great role. I’m sure you must be thinking this. First of all social media optimization means proper optimization your post for social media website like Digg, stumble upon, reddit, sphinn and 100+ such sites.
What is difference between search engine optimization and social media optimization?
Search engine optimization, SEO means you targeting traffic from search engines that includes on page and off page optimization. Talking about social media optimization, SMO it is mostly on page optimization. That includes quickly scalable posts.
Let’s start with social media optimization
Visitors from social media websites like Digg, Stumble upon, Reddit are the people who are in quick search of news and they don’t stay for long. The only way of stopping them and lowering down your bounce rate by giving them more of what they want. Keep them moving around within website using related articles and internal linking. The important factors of social media optimization? Content Is the Key
If your content is not targeting the whole of blogosphere, irrespective of country, caste and religion then don’t target social media. Social media proof articles need to be based on proper research and with proper data. People will not believe without you until unless you are a top class celebrity or blogger like Darren. Website Layout
Blog or website design plays a major role to lower down your bounce rate and then get more vote on these website. If your blog design is irritating, that will straight away going to be a down vote. The ease of navigation and less advertisement is always preferred by social media crawlers. From my experience webpage with white or light blue background do great then dark background pages. Content Navigation
As mentioned above content is key. Articles with Images, Lists, Data and stats do best with social media website. If you writing along article make sure you break it in proper category so that reader can easily navigate the article. An example is this article. Should I submit article now? If you are an active member if your target social media website then submit your article else best advice will be PM any top user from that social media website and ask them to submit. Everyone loves to submit quality stuff.