As a online shopper, we’ve all experienced on a website, you decide you’re not quite ready to make a purchase and go back and look at other articles. As you continue to browse, you notice the products you just had a glance pops out at the corner of your screen. How did this website know you were just visiting those products? If you’re an online merchant, you can’t help but ask yourself, would this work for my online store? The answer is yes.
1. What is Retargeting?
Re-targeting is a type of advertising that is shown to people after they have visited your online store or product. Here’s how it works: you place a code on your website, which will drop a tracking cookie to the user's browser. With the tracking cookie, retargeting companies are able to see where the user visits across websites on the internet, and show them ads accordingly.
One of the best use for re-targeting is to serve ads to users who have viewed at a specific product or page on your website - mobiles, accessories, speakers, laptops - and serve them ads for that exact product after they have left with a small discount to provoke them to come back to make the purchase.
2. What types of companies use re-targeting? and Why?
Most of the companies use re-targeting, including those in e commerce, mobile apps, B2B sites and even advertising agencies
Re-targeting is powerful for communicating with users that have already interacted with your website.
It also makes their web browsing experience more relevant, as the ads you serve will be for specific items they have already viewed, now with some discounts.
When re-targeting first came out, it was seen by consumers as “creepy,” but many companies have adopted the tactic for years and has come to be a rather widely accepted practice.
3. How much does it cost to run a re-targeting campaign?
Online merchants can start for as low as $100 per week . There are many companies that offer more robust features like dynamic creative optimization.
4. How can online merchants get started with re-targeting?
It’s good for business of all sizes to start running a re-targeting campaign. Many e-commerce companies have increased the number of actual conversions from consumers, simply by offering a small discount in a re-targeting ad if a user leaves their cart.
Once merchants are more familiar with how to maximize conversions from regular re-targeting ads, then they can move to more strategies, such as dynamic creative optimization, product feed catalogs, as well as working with ad networks to drive new customers to the site.